Sindhu Vijayakumar is a tech, business, and creative content writer and marketing solutions provider, who has been helping several B2B and B2C companies with their content and marketing (including digital marketing) needs. She has been guiding startups with marketing content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behaviours.
An MBA in Marketing and Sales, she loves crafting engaging business and digital content for businesses. As a professional content writer who is comfortable writing on technology, she has been providing writing services to many software and technology organizations, including mobile app development companies.
A gold medalist in journalism, before turning to freelance, she was a full-time journalist with The Hindu, The Times of India and Sulekha.com, and for over a one-and-half decade, she had published hundreds of articles on communities, urban development, lifestyle, wellness and parenting trends. As an accomplished radio programmer, she had propelled the south FM stations of Reliance Broadcast Network Ltd, to exceptional heights.
A Research Scholar in Management, her special interest areas are startups, tech, application development and small businesses. She has published several papers on communication in national and international journals and is also a published author of fiction and poetry.